It was in 1984 during the Blue Band Margarine Campaign in Kenya, that an unknown, smiling 11-year-old Chris Kamau (now 50) became a household image in East Africa by appearing on the Blueband tin holding a slice of bread with the popular spread.
He appeared to be happy which expresses how the blue band was of good quality and if any one uses it he or she could be happy as well. “Blue Band Makes Everything Taste Better.” Just for those who have tasted Blue Band margarine.
